FOR FITNESS STREAMING
The old adage "Failing to Plan is Planning to Fail" applies to most things in life as it does to Fitness Streaming. You must identify your goals, expected outcomes, and how you will measure the success of your program. Without these you are simply running around in a pitch black room.
DETERMINE YOUR CORPORATE STRATEGY
Do you have a specific problem to solve? What are your goals for this program?
New Revenue Streams
Improve Member Retention
Extend Club Geographic Reach
Improve Existing Mobile App Value
Win Back Members
Appeal & Attract Millennials
Improve Access to Members (Frequency of Touchpoints)
Appeal to Active Aging Population
Enter Into or Improve Corporate Wellness Offering
Demonstrate Technology Leadership
Soften New Member Onboarding Process
Gather Critical Member Insights & Data
Create Member Dependency
Get my Mobile App to Screen 1
Make my Members Happier by Offering Choice
PICK YOUR PLATFORM DELIVERY STRATEGY
Which ways will you deploy the FitCloudConnect solution in order to meet these goals?
Delivering Content to Individual Devices
Delivering Content to Self Serve Kiosks
Delivering Content to Virtually Any Internet-Connect Device
CHOOSE YOUR CONTENT DELIVERY STRATEGY
How would you like to offer the content?
What type of content will you offer?
Small Group Training
Strength & Muscle Training
Equipment How To's
Specialty Classes that Service Unique Markets but Won't Fill the in-Club Studio
Personal Training Intro's
New Equipment SpotLights
Premium Content, Specialty Training & Training Bootcamps
CUSTOMIZE YOUR MONETIZATION PLAN
Will you charge an additional fee for fitness streaming? Or will you include it in members existing fee payments?
Will you offer standalone Online Fitness Memberships or will it be offered only as an Add-On to Club Memberships?
How many pricing plans will you offer? What price point?
DESIGN YOUR ROLLOUT PLAN
Will you select a single club to run a pilot program at or multiple clubs simultaneously?
What metrics will you define and use to measure the effectiveness of the program?
Will you run a beta program for a period of time or go live immediately?
Will you allow members to self-serve signup or do they need to visit the club?
GOING LIVE AND PROMOTING
Will you schedule a soft launch with a small group of test users?
What social media and other marketing tools will you use to promote the offering?
What mediums will you need to utilize to reach all intended markets of existing members and non-members? Is there a different message for past members?