FOR FITNESS STREAMING

The old adage "Failing to Plan is Planning to Fail" applies to most things in life as it does to Fitness Streaming.  You must identify your goals, expected outcomes, and how you will measure the success of your program. Without these you are simply running around in a pitch black room.

1

DETERMINE YOUR CORPORATE STRATEGY

Do you have a specific problem to solve?    What are your goals for this program?

New Revenue Streams

Improve Member Retention

Extend Club Geographic Reach

Improve Existing Mobile App Value

Win Back Members

Appeal & Attract Millennials

Improve Access to Members (Frequency of Touchpoints)

Other: ___________________________________________

Appeal to Active Aging Population

Enter Into or Improve Corporate Wellness Offering

Demonstrate Technology Leadership

Soften New Member Onboarding Process

Gather Critical Member Insights & Data

Create Member Dependency

Get my Mobile App to Screen 1

Make my Members Happier by Offering Choice

2

PICK YOUR PLATFORM DELIVERY STRATEGY

Which ways will you deploy the FitCloudConnect solution in order to meet these goals?

1

Delivering Content to Individual Devices

2

Delivering Content to Self Serve Kiosks

Delivering Content to Virtually Any Internet-Connect Device

3

3

CHOOSE YOUR CONTENT DELIVERY STRATEGY

How would you like to offer the content?

LIVE Streaming

Recorded Video-On-Demand

What type of content will you offer?

Yoga

GroupX

Small Group Training

Strength & Muscle Training

General Wellness

Meditation

Relaxation

Equipment How To's

Specialty Classes that Service Unique Markets but Won't Fill the in-Club Studio

Cooking Classes

Nutrition

Personal Training Intro's

New Equipment SpotLights

Premium Content, Specialty Training & Training Bootcamps

Other: _____________________________________________

4

CUSTOMIZE YOUR MONETIZATION PLAN

Will you charge an additional fee for fitness streaming? Or will you include it in members existing fee payments?

Will you offer standalone Online Fitness Memberships or will it be offered only as an Add-On to Club Memberships?

How many pricing plans will you offer?  What price point?

5

DESIGN YOUR ROLLOUT PLAN

Will you select a single club to run a pilot program at or multiple clubs simultaneously?

What metrics will you define and use to measure the effectiveness of the program?

Will you run a beta program for a period of time or go live immediately?

Will you allow members to self-serve signup or do they need to visit the club?

6

GOING LIVE AND PROMOTING

Will you schedule a soft launch with a small group of test users?

What social media and other marketing tools will you use to promote the offering?

What mediums will you need to utilize to reach all intended markets of existing members and non-members?  Is there a different message for past members?

Contact Our Sales Team to Discuss How FitCloudConnect Can Benefit Your Organization